As governments around the world have to deal with growing complexity, tightening resources, and rising expectations from citizens, behavioural insights are no longer a “nice to have” - they are a strategic tool for designing smarter, evidence-based, and more human-centred public policies.
Grounded in behavioural science, psychology, neuroscience, and economics, behavioural insights help public administrations redesign services, improve compliance, enhance communication strategies, strengthen trust, and make policy more adaptive and effective. Whether for simplifying tax systems, tackling environmental behaviours, or transforming digital services, behavioural insights offer low-cost, evidence-based solutions with measurable impact.
In this dynamic seminar, our lineup of experts shared case studies, hands-on methodologies, and honest reflections on what works—and what does not. Participants gained practical inspiration for embedding behavioural insights into their own public sector context.
This event was open to all: policymakers, innovators, public servants, or simply curious about the practical applications of human-centered policy design. Watch the recording and discover how Behavioural Insights can support smarter, more responsive public administration.
